Process

Bringing concepts to reality.

 
 
Understanding the process of creating a Cetuvi underscores its value. Aside from every aspect being crafted by hand, these handbags comprise only the finest materials.
 
The process commences with conjuring the design. When it comes to creating Cetuvi Originals, this means determining what material will be starring in the collection, be it wood, carbon fiber, aluminum, you name it. While some woods we feature prove rare and exotic by nature, all are procured via sustainable practices. Jefferson’s familiarity with cabinetmaking and construction makes him no stranger to knowing the difference. We only buy exotic woods from lumber suppliers that work closely with the Forest Stewardship Council (FSC), ensuring no forests are being denuded so you can have an awesome handbag. That being said, whether the wood is rare or in abundance, you can be certain that it’s always the real deal, processed so thin that it can almost be considered paper by the time we’re done with it. We then sketch and layout by hand the individual designs for individual handbags. This medium, be it the aforementioned wood, canvas or other medium from a collaborating artist must never exceed 3/32 of an inch, as to keep the handbags lightweight and delicate.
 

Epoxy resin is then hand mixed and poured into individual forms that will constitute the sides of the handbags. Not to be confused with the mass-produced acrylics or polyurethanes. Sure, they are both thermosetting polymers, but epoxy resin is an extremely high quality material—let’s just say a lot more goes out of our pocket and into your handbags. We work with a time-honored technology lab that specifically formulated a resin from pure raw materials to protect artist canvases and creations by artisan woodworkers. It emits zero VOCs and offers good chemical resistance to alleviate negative reactions with artist mediums. In addition, the epoxy encases the work in a way that shields it from sunlight and environmental degradation as well as offers optical quality that enhances the vibrancy of color and detail. The first layer of thin epoxy is used to line the interior of the handbag and a second layer of clear epoxy is poured over the work.

Understanding the process of creating a Cetuvi underscores its value. Aside from every aspect being crafted by hand, these handbags are comprised of only the finest materials.

 
After curing, the epoxy “plates” are removed from the forms, slat openings are cut to create space for affixing the handles, and edges are sanded and readied for assembly. But first, let us not forget the leather. The handle, sides, and bottom are comprised of leather that we select to complement the colors within the design. We hand cut the leather, reinforcing the bottom to support handbag contents and maintain the integrity of design before all pieces are stitched together. The leather handle is threaded through the slat openings and secured with four stainless steel rivets. A decorative label (embossed with the Cetuvi name) is further added to the handle by a removable stainless steel key ring.
 
Jefferson then uses an adhesive to attach the assembled leather pieces to the protected art housed in the epoxy panels serving as the front and back sides of the handbag. To test the durability, we hung barbells from the handles and did our best to tear the seams without avail. We even considered having an ice-bucket challenge of sorts in which one attempts to rip these things apart, but decided, “No that’d be a stupid waste of time for our art buyers.” We respect you more than that. All said, if you do somehow manage to have the leather pull away from the sides, rest assured we offer a lifetime warranty promising that we’ll reattach it. Visit FAQ to learn more about caring for your Cetuvi.